The Power of Blogs on Your Reputation
Tuesday, February 3rd, 2009
I actually won something! Woohoo! I have just received a copy of ‘Radically Transparent – Monitoring and Managing Reputations Online by Andy Beal and Dr. Judy Strauss, which I won in a draw for people who commented on a particular blog post, of all things. It looks a good book – all about building, managing, monitoring and, if necessary, repairing your online reputation. Now, I haven’t actually read it yet, but I wanted to share with you their outline of Chapter 9 which is on the power of blogging, because it is very pertinent to all you companies and non-profits out there who may be contemplating setting up your own blog. I quote:
“Building and launching a blog can add a lot of value to you and your business but is not something that should be done halfheartedly. The software you select, the style of blog you use, and the way you engage your readers all play an important role in determining your success or failure in the blogosphere. Understanding what your stakeholders expect from you an how to reach them with an authentic, radically transparent voice will ensure your blog is a positive reflection on your reputation”.
That, my friends, is why it is worth paying the money!
