Local Pizza Shop Increases Business Using Social Media
Tuesday, March 31st, 2009
How many small businesses have you heard say something like “I only operate locally, social media wouldn’t really benefit me”. Having been to many small business networking events I can tell you that this is an attitude you often hear. No matter how you explain to people that social media is a way to start conversations with their customers, where ever they are – which is why they go to networking groups in the first place, afterall – many don’t see social media as relevant to them.
If any require an example of a small, very localized business that is using social media to increase the number of customers coming to their shop it is Pizza Party in Santa Clara, California. I commend you click on the link and watch the video that is on their site – a news item on their local ABC 7 News. (Note: the fact that a local pizza shop is using social media to increase their business is worthy of local TV news!) 26 year old co-owner, Bear Silber, uses Facebook and Twitter to promote specials and offers, and even has a webcam so you can watch your pizza being made! He also has his own iPhone app! How cool is that?
Although his pizza shop has been around a long time, Bear makes it clear that if it is going to remain around in the future then the old methods of advertising, like Yellow Pages and door-hangers, are no longer going to cut it. He uses the internet everyday anyway – utilizing social media is a natural move for someone like him, and it is obviously paying off – his business is increasing because of it. It is a great example to other small businesses with a local market – social media can work for you to. And if you are not as web savvy as Bear, then we are here to help. All you have to do is ask.
