Dude, Blog Your Business!

Adam Coomes (@adamcoomes), President of Infegy, sets up a search in Twitter for “social media whores” (or some such term for people who might be interested in his product).

Finds @BlogDudes and checks out their profile.

Adam follows BlogDudes.

I get an email telling me that Adam is following BlogDudes on Twitter

I check out Adam Coomes profile and follow the link to his website.

I check out the info on his company’s product – Social Radar

I Tweet Adam back saying ‘thanks for the follow, I would be interested in finding out more about Social Radar’.

I get an email from Brooks Morgan from the same company regarding setting up a webinar

Talk to Brooks on the phone to sort out mutually agreeable time

I participate in webinar

I am impressed and will likely become a buyer for our next client project.

Bish Bosh – done deal – sweet meat from one tweet!

And that, B2B ers, is how you increase your business using Twitter!

Its called “Inbound Marketing“.

A video not made by Tom Hinchey! That’s a first for this blog!  This is actually a video that appeared on Hubspot’s blog and I thought it so pertinent to a lot of what we have been doing with groups like The 3000 Club here locally in Phoenix, for instance, that I wanted to share it here as well for the benefit of our audience.

The video is an interview with a business owner, Lewis Weinstein, who built an online referral network on the back of his family’s accounting business, which relied on referrals.  The point being made by Hubspot is that although much of the technology, like blogging and search engine optimization*, associated with the new ‘inbound marketing’ trend may be new, inbound marketing, in the form of things like referrals, has been going on forever.
*(As a Brit I still have a problem with using a ‘z’ here!)

The important conclusion Weinstein offers in this interview is what we all, as small business owners – and non-profits (most of their goals are the same in terms of attracting interest) – need to understand. No spoiler alerts here though – check it out for yourselves!