Dude, Blog Your Business!

For all those out there looking to the future of blogging, our new blog created for client, Hinchey Studios, might well be one to keep an eye on. Tom Hinchey and the Dudes are closely collaborating on a video blogging solution for businesses and non-profits alike and Tom wanted to upgrade his original website to something more ‘cutting edge’. That was obviously a blog. Now, as a video producer, what better way to show off his talents to prospective clients than with a video blog! So Tom’s posts are mainly going to take the form of video posts. One thing he wanted to highlight to prospective clients was what a video shoot entailed – many people think of a very busy, intrusive process, with stacks of lights and equipment and leads trailing everywhere. But it is not like that except in exceptional circumstances and by video posting about his client shoots he can allay any fears in potential new clients, and give his current clients some extra publicity at the same.

With the phenomenal popularity of YouTube it is clear to see that video is the most compelling content for a website or blog. A blog is really the ideal vehicle for a business, and especially for non-profits, to get their message to potential clients or donors. It is a perfect combination! So if you want to see how effective a video blog can be then the new Hinchey Studios blog would be a good example for you to take a look at.

The 3000 Club Blog is now online – click here to check it out! This blog is going to be a truly excellent example for other businesses and non-profits to get an idea of just how powerful a marketing medium blogging can be. We very much designed the blog to open up aspects of the 3000 Club project that are hard to present in a traditional website format. The 3000 Club is a fairly new business networking club, the membership fees all going to support the food rescue and distribution work of the Feed My People Children’s Charity, and many new things are happening on an almost weekly basis. The blog gives members, and potential members alike, the opportunity to keep up with everything that is going on, and see in detail the kind of contribution that members are making to the Club, the charity, and to the business community.

The 3000 Club, like almost any non-profit, has a great story to tell and a blog is the perfect medium to tell that story. People will be able to tell their stories, of their involvement, at every stage of the food rescue and distribution process. Not only that, but we also wanted to offer business members a further opportunity to promote their businesses, not in an advertising way like they can on the website, but more how their experience of being a member of the 3000 Club has benefited them, both personally and professionally. That may consist of them talking of their experiences in hands-on volunteering at Nogales, or one of the foodbanks, or even just the friendships and business partnerships they have made as a result of becoming a member of the Club.

Ultimately, the aim of the blog is to inspire other businesses to get involved, helping themselves by expanding their business network, but at the same time helping to save and distribute millions of tons of fruit and vegetables that would otherwise by thrown away. Video is going to play a great part in the telling of that story. Video is probably the most powerful way to get that story seen. We are working closely with Tom Hinchey of Hinchey Studios to show everyone the power of using video in a blog, and how businesses and non-profits can very easily maintain a video blog for themselves. Combining the power of social media and video is the online marketing future. For us, The Dudes, we can’t think of a better example of how great a difference a blog and video can make in helping to tell that story and to help expand the awareness and participation in such a great group!
Click here to visit the blog.