Metrics and ROI
Companies want to know two essential bits of information before they will hire someone to manage their social media campaign for them:
- Where is the conversation taking place that they need to be part of and,
- how can they monitor the effectiveness of their participation in that conversation
- that all important ROI.
WHO
We help identify your ‘buyer personas’
WHERE
We identify where their conversation is taking place
WHAT
We help set your goals for what you want your social media campaign to achieve.
We help you enter that conversation with solutions to your buyer personas’ problems (Don’t try to sell).
We help you create automated responses that will send potential buyers to more info, calls to action, landing pages etc as appropriate.
WHEN
We manage and track the responses to that conversation in real time from one convenient dashboard.
We track the results of your social media campaign with inbuilt metrics as they happen.
WESULTS
Generate email lists from responders that are tagged to a particular area of interest
So that you can follow up with targeted offers that buyers will actually be interested in.
Join the conversation that is already taking place about your company and products
Let your customers get to know YOU
Encourage customers to come to you through ‘word of mouse’ referral marketing.
Maybe, even create a World Wide Rave
That’s how we do it. Using Social-Smart technology and a little bit of creativity.
