Social Media Strategies and Creative Content for Phoenix Companies
“One hundred years of marketing thought are gone … it is time to listen to and join the conversations that are going on every day about your company, products and services … it is now a dialogue – the company monologue won’t cut it anymore”.
Seth Godin, Purple Cow – Transform Your Business by Being Remarkable
In Godin’s analogy, corporate ‘outbound marketing’ is likened to a field of black and white cows. The problem is that there are so many fields full of black and white cows that people (customers) don’t even notice them anymore. However, put a purple cow in one of those fields and not only will people notice, they will stop to look, talk about it, and tell their friends. That is what is called ‘inbound marketing’.
“The principle mark of genius isn’t perfection but originality”
- Steve Jobs, Founder of Apple
Portfolio
Here are a few examples of our work:
Client: Best Western Hotels
The client wanted a blog that would drive traffic to its main website – Best Western Hotels, California. As such, it was an SEO experiment on their part to see how effective such a blog could be in achieving that.
http://hittheroadcalifornia.com
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Client: Downtown Phoenix Partnership
The client wanted a blog which would draw attention to the culture and nightlife of downtown Phoenix.
http://www.itshappeningphx.com/
Client: The 3000 Club
The 3000 Club is a non-profit business networking organisation whose membership fees help support the food recue and distribution efforts of the Feed My People Children’s Charity. Non-profits usually have a great story to tell and we very much encouraged them to use as much video on their blog as possible. It is still in its infancy but will become probably one of the best examples of how effectively a blog can be used to tell the story of such an organization. I hope that more non-profits follow their example.
Client: Nancy Tossell
Nancy is a realtor based in Mesa, Arizona who is an agent and owner for the El Dorado Ranch project in San Felipe, Baja, Mexico. She wanted a site that would interest potential clients in purchasing either land plots or condos at this new multi-million dollar seaside community.
She was interested in highlighting the benefits of El Dorado Ranch to Americans wishing to buy a retirement home, a second home or just a vacation home. The emphasis of the blog was to show off her expertise and her passion forthe project, not only as an agent, but also as someone who has themselves bought land there.
