Hey B2B ers – Here’s How it is Done With One Tweet – A Lesson by Infegy
Adam Coomes (@adamcoomes), President of Infegy, sets up a search in Twitter for “social media whores” (or some such term for people who might be interested in his product).
Finds @BlogDudes and checks out their profile.
Adam follows BlogDudes.
I get an email telling me that Adam is following BlogDudes on Twitter
I check out Adam Coomes profile and follow the link to his website.
I check out the info on his company’s product – Social Radar
I Tweet Adam back saying ‘thanks for the follow, I would be interested in finding out more about Social Radar’.
I get an email from Brooks Morgan from the same company regarding setting up a webinar
Talk to Brooks on the phone to sort out mutually agreeable time
I participate in webinar
I am impressed and will likely become a buyer for our next client project.
Bish Bosh – done deal – sweet meat from one tweet!
And that, B2B ers, is how you increase your business using Twitter!
Its called “Inbound Marketing“.
Tags: B2B, Inbound Marketing, Infegy, Social Media Marketing, Twitter
April 11th, 2009 at 10:00 am
Thank you. That was the simplest explanation I have seen.
April 13th, 2009 at 6:19 am
Haha! Jasper, your giving away our trade secrets.
April 13th, 2009 at 7:03 am
Its a great strategy, Brooks – this is precisely how companies like ours can demonstrate the value of social media marketing. Don’t keep it a secret – shout it from the rooftops!