Inbound Marketing – Its all About Referrals
A video not made by Tom Hinchey! That’s a first for this blog! This is actually a video that appeared on Hubspot’s blog and I thought it so pertinent to a lot of what we have been doing with groups like The 3000 Club here locally in Phoenix, for instance, that I wanted to share it here as well for the benefit of our audience.
The video is an interview with a business owner, Lewis Weinstein, who built an online referral network on the back of his family’s accounting business, which relied on referrals. The point being made by Hubspot is that although much of the technology, like blogging and search engine optimization*, associated with the new ‘inbound marketing’ trend may be new, inbound marketing, in the form of things like referrals, has been going on forever.
*(As a Brit I still have a problem with using a ‘z’ here!)
The important conclusion Weinstein offers in this interview is what we all, as small business owners – and non-profits (most of their goals are the same in terms of attracting interest) – need to understand. No spoiler alerts here though – check it out for yourselves!
Tags: Inbound Marketing, Non-profits, Referrals, Small Business, Social Media Marketing
March 12th, 2009 at 1:16 pm
Every time i come here I am not dissapointed, nice post
March 12th, 2009 at 2:22 pm
Your feedback is appreciated. cheers, Jasper
June 11th, 2009 at 3:03 am
Your blog has some great information for small businesses. Thanks for taking the time to share your knowledge!