Blogging for Real Estate Companies
Dave and I and Tom Hinchey went to the SEVRAR Tech Conference yesterday at the Mesa Convention Center. I have to say it was a great event and well attended – a big thanks to the organisers with a special nod to our friend, Robb Gibbs for putting this event on. We shall definitely exhibit there next year.
This is a game-changing year for the real estate industry and, from what we observed, social media is going to be one of the big new marketing tools for connecting property buyers with property sellers. The two speakers we saw had some useful insights into the emerging trends of technology use in the real estate industry. The first, John Peckham (pictured above) of the Real Estate CyberSpace Society documented the progression of technology use from the days of the typewriter and provided two great quotes which are worth sharing and are relevant to any business -
“Without promotion something terrible happens – nothing“. PT Barnum
and
“The principle mark of genius isn’t perfection but originality” Steve Jobs, Founder of Apple
Social media, and video blogging in particular, especially for the real estate industry can answer the needs of both those quotes.
The second speaker we saw was Jay Thompson – the PhoenixRealEstateGuy - who has probably the best know blog in real estate circles, especially in Phoenix. He gave a superb insight into what blogging can do for a business but also highlighted the commitment that it takes. Indeed, it can do – but for those who want someone to do it all for them, or at least would like a nicely designed blog and the tuition to get them going, there is Dude Blog Your Business.
Like we say – customers buy more from people they know, we help your customers get to know you.
We have a particular plan for real estate blogs, one we would be happy to share with any real estate companies that are interested in finding out more.
Tags: Blogs, Real Estate, SEVRAR Tech Conference 2009, Social Media, Video Blogging