Are people raving about you? Then You Need Viral Marketing
Monday, February 16th, 2009
Tom and I managed to high-tail it back from our regular Friday 3000 Club networking meeting in time to see a very good webinar by Mike Volpe of Hubspot and David Meerman Scott, Viral Marketing Strategist and author of the forthcoming book ‘World Wide Rave‘. Viral Marketing is the holy grail of online marketing – “creating triggers that will get millions of other people to share your story and ideas”- without coercion – and without “the tyranny of having to spend money”.
Viral marketing is very much what Dude Blog Your Business and Hinchey Studios are currently working on for a new client – watch this space. Video, Tom Hinchey’s province, is very much the medium for viral marketing, and blogs are the platform that allows those videos to be shared and talked about. The combination of the two things together is powerful enough, but add a touch of humor and creativity and we might just come up with something that people will be raving about.
Suitably inspired, I have put my pre-order in on Amazon for World Wide Rave, by David Meerman Scott. The book is due out on March 3rd and is published by John Wiley and Sons. I then twittered the fact and shortly after David Meerman Scott started following our Twitter! How cool is that!
